JULIETTE HOGAN LOUNGE
Design
2020
JHL, A QUIET AND CONSIDERED COLLECTION OF BEAUTIFULLY CRAFTED LUXURY KNIT BASICS, DESIGNED TO ELEVATE THE EVERYDAY.
The brand brings together the strength, stability and easy-care properties of cotton with the soft and luxurious handle of sustainable and traceable cashmere, JH Lounge pieces are the perfect year-round next-to-skin layer.
An edited and refined offering with subtle design signatures, these are the simple yet essential pieces to take the noise out of getting dressed.
For the branding I worked with Juliette and the Brand Manager to create labels, packaging and collatoral that reflected the nature of this new product line. Where possible sustainable and traceable materials were used, the tissue paper is unbleached and printed with water-based ink, the courier bags are compostable and the paper stock is FSC.
The brand brings together the strength, stability and easy-care properties of cotton with the soft and luxurious handle of sustainable and traceable cashmere, JH Lounge pieces are the perfect year-round next-to-skin layer.
An edited and refined offering with subtle design signatures, these are the simple yet essential pieces to take the noise out of getting dressed.
For the branding I worked with Juliette and the Brand Manager to create labels, packaging and collatoral that reflected the nature of this new product line. Where possible sustainable and traceable materials were used, the tissue paper is unbleached and printed with water-based ink, the courier bags are compostable and the paper stock is FSC.