SEE PLAY DO


Creative Direction
Design
Typography

Illustration
Photography


2016


See Play Do is a children’s activity book which encourages open-ended creative play with 3 to 10-year-olds. It is a collaboration between creatives of all ages; from chefs to scientists to 5-year-olds, and is filled with fun ideas – make glitter playdough and dress a dinosaur in your own clothes.

See Play Do was conceived by me after seeing my young daughter frustrated that her finished artwork “didn’t look like the picture”. There is no one “picture” to follow in See Play Do – all creations can be celebrated.

PANZ Judges’ Comments: “Not many workbooks also succeed as reading books. See Play Do does. Despite the wide variety of content and swathes of empty space, the book feels balanced and easy to access. By developing its own headline font and captioning style it feels distinctive but then these are used with real restraint.  Touches such as getting children to draw the contributor profiles and the offset stock throughout means it has an internal consistency – this is a book to scribble in! Very impressive and already dog-eared at home.”